VIEW BOSTON

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VIEW BOSTON //

POV FROM 750ft

We launched a new campaign for View Boston called “POV” where we wanted to capture the view from the eyes (and hands) of our travelers and patrons enjoying themselves. So instead of the usual pose-point-and shoot approach, we aimed to capture shots that felt a little more personal. Selfie angles, candid moments, ya’ know… the kind of photos you’d take of yourself and your friends to throw on the ‘gram.

ROLE & SKILLS APPLIED//
+ Art & Photography Direction
+ Layout Design
+ AI image generation

CREATIVE TEAM //
CD: Jeff Marois, Erin Arbaugh
AD: Celso Spina, Lindsay Baker

PHOTO SHOOT

CONCEPT AND MOODBOARDS //
I used AI to capture the specific style of photography I wanted and paired them along real images to create mood boards and shot lists to guide the photographer.

FINAL+FAV SHOTS //
After a loooong day of shooting alot of photos from 3 different talent groups, these are my favorite shots.

OOH CAMPAIGN

BILLBOARDS //

FENWAY MOTION BOARD //

PUBLIC TRANSIT //