MEET BOSTON
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MEET BOSTON //
BOSTON NEVER GETS OLD.
When A&G rebranded the Greater Boston Convention and Visitors Bureau into “Meet Boston”, we brought it to life through our campaign “Boston Never Gets Old.” As one of America’s oldest cities, Boston doesn't just honor its heritage, it’s a city that's constantly moving and reinventing itself. Founded, but never settled.
CREATIVE TEAM//
Pete Valle, Marie Rockett, Jeff Marois ,Fran Quiroba, Celso Spina Zan Smith, Abby Fessler, Tone Green
SOCIAL
HOW IT STARTED V. HOW IT’S GOING //
No other meme trend plays better into the spirit of this campaign than “How it started/ How it’s going”
HOLIDAY CAMPAIGN //
We cast, dressed, and shot some carolers singing our own renditions of some tired holiday traditions. Inspired by our own nosey aunts, and problematic in-laws.
4 NATIONS FACE-OFF @ TD Garden //
Funny story here, literally right as these went live our ass-hat president decided to start a trade-war with our neighbors up north, so they flooded the comments and tore into us. Sadly, we had to take the posts down haha.
OUT-OF-HOME
NEIGHBORHOOD POSTERS //
Bus shelter posters placed around Boston celebrating 23 unique neighborhoods
PRIDE //
Targeting LGBTQ+ in Florida, because ya know... Florida.
TRAVEL MAGAZINE //
Placement in Conde Nast Traveler magazine.
CULINARY MAGAZINES //
Placements for publications like Bon Appetit and Food Network Magazine.
EMAIL & DIGITAL DISPLAY
EMAIL //
Valentines & Galentines
Outdoor Adventure
Live Entertainment
