MEET BOSTON

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MEET BOSTON //

View of Boston skyline with sailboats on the Charles River and green trees in the foreground.

BOSTON NEVER GETS OLD.

When A&G rebranded the Greater Boston Convention and Visitors Bureau into “Meet Boston”, we brought it to life through our campaign “Boston Never Gets Old.” As one of America’s oldest cities, Boston doesn't just honor its heritage, it’s a city that's constantly moving and reinventing itself. Founded, but never settled.

ROLE & SKILLS APPLIED //
+ Art Direction
+ Advertising
+ Brand Design
+ Graphic Design

CREATIVE TEAM //
CD: Jeff Marois, Marie Rockett, Pete Valle
AD: Fran Quiroba, Celso Spina
CW: Zan Smith, Abby Fessler, Tone Green

SOCIAL

HOW IT STARTED V. HOW IT’S GOING //
No other meme trend plays better into the spirit of this campaign than “How it started/ How it’s going”

A man with a beard playing the drums in a dark setting with blue and purple lighting.
Close-up of a piece of food, possibly fried chicken or fish, on a dark surface.

HOLIDAY CAMPAIGN //
We cast, dressed, and shot some carolers singing our own renditions of some tired holiday traditions. Inspired by our own nosey aunts, and problematic in-laws.

Holiday-themed graphic with the phrase 'BOSTON NEVER GETS OLD' on a red background, decorated with Christmas lights draped across the text.

4 NATIONS FACE-OFF @ TD Garden //
Targeting our neighbors up north to come watch the 4 nations game at the Garden .

Instagram post advertising a hockey game between Canada and Finland at TD Garden in Boston, featuring a hockey puck with a maple leaf emblem.
Black hockey puck with a red Canadian maple leaf and a skyline silhouette of Toronto on the side.
Ice rink background with red and dark gray text reading "Boston Never Gets Old."

OUT-OF-HOME

NEIGHBORHOOD POSTERS //
Bus shelter posters placed around Boston celebrating 23 unique neighborhoods

Colorful outdoor advertisement with the phrase 'Boston Never Gets Old' and lists of neighborhoods in Boston, including Allston, Back Bay, Bay Village, Brighton, Charlestown, Roslindale, Roxbury, Seaport, South Boston, Fenway, Kenmore, Kendal Square, South End, West End, West Roxbury, Wharf District, and Hyde Park.
Bus shelter with a digital advertisement board promoting Boston, mentioning Fenway, Kenmore, Kendall Square, with the slogan 'Boston Never Gets Old' and a website link, on a city sidewalk with pedestrians and trees.
A yellow advertisement billboard on a sidewalk with trees and cars passing by in Boston, Massachusetts.
An outdoor bus stop shelter with a red advertisement poster for Boston, featuring text about different neighborhoods, the phrase "Boston Never Gets Old," and a website address, on a city sidewalk with trees and a street in the background.

PRIDE //
Targeting LGBTQ+ in Florida, because ya know... Florida.

An advertisement on the ceiling of a subway train reads, "Being YOURSELF: What a REVOLUTIONARY IDEA." It encourages people to embrace their individuality and includes a URL to meetboston.com/pride, with the logo for Meet Boston.

PRINT

TRAVEL MAGAZINE //
Placement in Conde Nast Traveler magazine.

An open magazine with an advertisement promoting Boston, featuring colorful street art and landmarks on a red background.

CULINARY MAGAZINES //
Placements for publications like Bon Appetit and Food Network Magazine.

EMAIL & DIGITAL DISPLAY

EMAIL //
Valentines & Galentines

Two people in robes smiling and relaxing on lounge chairs inside a hotel.
Five champagne glasses with bubbles and some confetti on a pink background, with text promoting meeting girls in Boston and a "Book your stay" button.
A promotional postcard from Meet Boston with a message about visiting Boston, featuring red hearts, a 'Book your stay' button, and slogans 'Boston never gets old' and 'It's not the same without you here.'


Outdoor Adventure

A blue winter jacket with a promotional tag for winter peaks in Boston showing a skier on a chairlift with Boston skyline in the background.
Signpost with multiple colorful arrows pointing in different directions, advertising museums and attractions in Boston like space dinos, Masai giraffes, billion-year-old boulder, cownose stingrays, and 18th-century sailboat, with a blue background and the text "Meet Boston" and "Boston never gets old."
Travel advertisement for Boston, Massachusetts featuring a folded city map, four photographs of winter scenery, city landmarks, and outdoor activities, with text promoting luxury hotels, award-winning restaurants, and outdoor adventures.

Live Entertainment

Promotional poster for Boston music scene with a band performing, featuring the texts "Meet Boston," "Grace by Wu," "Good for the Soul," and "Never miss a beat when you visit Boston."
Promotional flyer for a trip to Boston featuring a basketball stadium background, with text emphasizing Boston's year-round appeal and a button prompting to book a trip.
A promotional flyer for Boston nightlife, featuring a crowd at a concert with lights and fireworks, with text indicating Boston shines brighter after dark and encouraging booking a stay.

INTERACTIVE BANNER //
Vox carousel highlighting the RTB’s