FLASH FITNESS

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FLASH FITNESS //

FOR THE GOAL GETTERS

A local gym came to us after they decided it was time for a complete brand overhaul. New name, mission, message, and identity. Flash is for the Goal Getters, a community built on ambition and helping everyone take their fitness goals seriously no matter how big or small. We created a flexible identity system that scales to feel as dynamic and bold as the community it represents.

ROLE & SKILLS APPLIED //
+ Art Direction
+ Brand Identity Design
+ Graphic Design

CREATIVE TEAM //
CD: Jeff Marois
AD: Lindsay Baker, Celso Spina, Jess Tran
CW: Abby Fessler, Sydney Parker