DUNKIN'

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DUNKIN' //

Football player wearing a colorful helmet branded with Dunkin' logo, adjusting chin strap, during a practice session.

BOSTON RUNS ON DUNKIN’

I had the pleasure of working on one of Boston’s most beloved brands, where we created social, digital, and physical assets under fast timelines that revolved around upcoming brand experiences, campaigns, and relevant events in the New England region.

ROLE & SKILLS APPLIED //
+ Art Direction
+ Digital
+ Graphic Design
+ Social

CREATIVE TEAM //
CD: Pete Valle, Marie Rockett
AD: Celso Spina, Fran Quiroba
CW: Zan Smith, Tone Green

Smartphone screen displaying a Dunkin' hockey event promotion, showing the score and invite to join Dunkin' Rewards, with a map in the background.
Advertisement on top of a yellow taxi featuring a large Starbucks iced coffee with ice and the slogan, "The best cup not named Stanley," with the logos of Bos and Dunkin'. Next to the taxi, a smartphone shows a Dunkin' app screen with a similar iced coffee ad, a countdown for driver assignment, and a prompt to join Dunkin' Rewards.

OOH & DIGITAL //
Uber Ride Share

An ice hockey puck with a piece of cooked bacon on top, placed on an ice rink with hockey sticks and the words "Dunkin' Hockey" and the tagline "A Match Made on Ice".
Dunkin' iced coffee on snowy surface with ice cubes, Dunkin' logo, and text 'Get more ice time. BOS vs Dunkin.' in pink and orange letters.

BRAND ACTIVATION //
AIR DUNKIN: Art direction for custom Nike Jordans and Dunk Lows designed by Andrew Chiou and Ant Kai for Ben Affleck

A pair of sneakers with multicolored designs, one of which has an Air Jordan logo, and a card of Michael Jordan dunking a basketball, placed on a backdrop with a repeating orange and white donut pattern.
Close-up of a doughnut with pink icing and colorful sprinkles, with the words "Vision Board" in bold orange and pink text in the top left corner.
Close-up of a carbonated beverage with a large orange logo featuring the letters 'e' and 'e' surrounded by bubbles.
Close-up of a pink frosted donut with white sprinkles and a wavy top edge.
Pair of Nike sneakers with pastel pink, cream, and brown colors placed on orange and white patterned tissue paper, with a Nike shoe box nearby and pink frosted donuts with sprinkles on the side.
Colorful sneakers with pink, beige, brown, and orange patches, featuring pink Nike swoosh logos and beige laces.
Pair of multicolored Nike sneakers with beige, pink, brown, and orange accents on a plain white background.
Pair of Nike Air Jordan sneakers with a mix of beige, pink, and brown colors, featuring distinctive Nike swoosh logos, placed on branded paper with an orange Nike shoebox in the background.
A stack of four colorful Jordan sneakers, with a tag featuring Michael Jordan dunking, placed in front of orange donut-patterned paper.
Two pairs of Nike Air Jordan sneakers with colorful designs, placed on a white surface with orange and white donut-patterned paper underneath.

SOCIAL //
ZAY RUNS ON DUNKIN: Instagram stories promoting Zay Flowers’ Journey to The Draft series fueled by Dunkin’

A young man in a red hoodie and a red and white baseball cap holding a glazed donut and smiling. The photo includes text that reads 'Filming My Story' and 'My Journey to the Draft Fueled by Dunkin.
A young man holding an American football on a football field, with text overlay about a journey to the draft fueled by Dunkin' and an invitation to tune in.
A man holding a pink football helmet with a white face mask at a sports stadium.
A football player wearing a helmet with Dunkin' branding adjusting his chin strap.
A smartphone screen displaying a Facebook post from Dunkin' about the Boston Celtics' 8 wins to reach 18 wins, featuring a glass of iced coffee and the Celtics logo.

SOCIAL //
Celtics 2023 NBA Playoffs Content

Boston Celtics and Dunkin' Donuts logos with a basketball player silhouette in between.
A Dunkin' advertisement with a green textured background and large white text saying, "Comebacks Run On Dunkin'" with a subtext encouraging to ask the 04 Sox. The lower part of the image shows a cup of iced coffee with ice cubes, water droplets, and a Dunkin' logo.
A cold iced coffee drink with ice cubes in a clear plastic cup featuring Dunkin' and Celtics logos, set against a background with the repeated phrase 'Beat the Heat' in orange and green text.
A promotional poster featuring a cup of iced cola with ice cubes at the bottom. The text reads 'The garden can handle the heat' in large letters, with the logos of Celtics basketball team and Dunkin' doughnuts at the bottom.
Close-up of a green basketball with overlaid text that says, 'They let us win one. Game 5's next.' at the top, with a cup of iced soda and ice in the foreground, and logos of Celtics and Dunkin' at the bottom.