BRIDGES SOCIAL

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BRIDGES SOCIAL //

BODY ACHES, SWEATY PITS,
AND SWAMP-ASS

I’m so glad my professional life involves making peachy butt jokes, and Valentine cards with Ken Jeong. I was brought on to art direct and design the organic social presence for a trio of brands under Bridges Consumer Healthcare. Starting from scratch, I helped craft a distinct visual presence tailored to each brand’s voice and audience. From concepting to content creation, I built a cohesive system of assets that felt fresh, platform-native, and engaging.

ROLE & SKILLS APPLIED //
+ Art Direction
+ Social
+ Graphic Design
+ Motion Design

CREATIVE TEAM //
CD: Josh Nitzschke, Chris Fernandez
AD: Celso Spina, Jess Tran
CW: Abby Fessler, Tone Green

THERMACARE //
ThermaCare’s tone is warm with a wink. Confident, caring, and playfully bold.

ANTI MONKEY BUTT //
Bold and cheeky, using humor to make an awkward problem approachable and fun.

CERTAIN DRI //
Straightforward, reassuring, and clinically confident. Because when sweat is intense, the solution needs to be simple and strong.